What Is an SEO Audit? And How to Do an SEO Audit Video

Snippets are your opportunity to grab your audience’s attention and drive them to choose your site to satisfy their needs. This SERP Snippet Optimization Tool facilitates meaningful snippet visualization to know how your title and meta description tags will look in the results. The better your rich snippet is, the more visitors you’ll likely have. While your ranking may not drastically decrease, you may lose potential customers who find the other website instead of yours.

• Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content.
• Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics.
• Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links.

Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, audience-focused solutions. Last, you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It allows you to know what works and what does not, and it allows you to make improvements based on what you find.

This is the same data we used when we started the audit, but now, you should look at the results SEO Anomaly of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary. The Semrush/Ahrefs site audit should have given you many pointers. Giving them a good experience will do wonders in the long run.

Top AI Search, SEO & Content Trends To Prioritize In 2025

An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement. For a full deep dive on internal linking check out our internal linking wiki page and our guide on how to optimize your website’s internal links. Once, my client in the home care industry was hit with a content penalty back in 2019. I was shocked because we weren’t churning out low-quality content on the website. Instead, we were publishing high-quality articles with expert insights directly from the actual home care providers (employees) of the business. However, after deep diving and analyzing the content, we discovered that some links in the articles were redirecting to irrelevant websites.

SEO tools like Ahrefs, Semrush, Lumar (formerly Deepcrawl), Screaming Frog, and Moz Pro use crawlers to scan your website and check its general health and performance. A website audit is a thorough inspection to identify issues affecting your site performance, crawlability, and user experience, like broken links or confusing site navigation. It also detects problems behind the scenes, like inefficient caching that negatively affects page load times or missing canonical tags that impact your SEO. Our search engine optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices. Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible.

Google Search Console is another tool offered by Google and designed to help web admins better understand their websites. It’s a great diagnostic tool that can tell us how your SEO efforts are working – and whether there are any immediate areas of concern. Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools.

It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues. If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors.

Keyword Cannibalization

An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content. This strategy encompasses various types of content, including written articles, images, and videos, all tailored to topics your target audience is actively searching for. It’s a comprehensive and holistic approach to improving a website and online presence.

D) Find orphan pages and internal links

Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.