13 Off-Page SEO Techniques To Drive Organic Traffic & Raise Brand Awareness

So share your content, engage your followers, and aim to build strong connections. Those connections can also lead to valuable backlinks and media opportunities. So reach out to websites mentioning your brand and ask for a link. Syndication platforms and networks can distribute your content on BHS Links third-party websites.

She has an extensive experience in creating and editing multimedia content for various channels on US and Canadian markets. Her interests cover Social Media Marketing, copywriting, event organizing and website creation. Use the fully customizable filtering options to fit your niche, demographic, and desired traffic. Navigate through the catalog by reviewing key SEO data, such as traffic volume, geolocation, DR, UR, Trust Flow, and over 40 other metrics. Create and submit videos to platforms like YouTube and Vimeo, optimizing the video description with links back to your site.

Tools like Moz Local Listing Score can help you check your business’s name, address, and phone number (NAP) across various directories. You can use this free off-page SEO tool to quickly analyze the health of your website’s backlinks and get suggestions for improving it. It also tells you how difficult it is to improve your backlinks and how impactful the optimization effort is. You may find it easier to start with the core content of the page and let that inform the rest of your on-page SEO strategy.

Search engines prioritize websites that are fast, mobile-friendly, and easy to navigate. Search engines use automated bots called “crawlers” or “spiders” to scan websites. These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. This method requires some patience, but the payoff in high-authority backlinks can be substantial.

Event marketing

When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking. Incorporate your keywords naturally throughout the rest of your body text, making sure it is present in the first 100 words. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Implementing these strategies effectively requires a focus on quality, relevance, and genuine engagement. Whether through influencer collaborations, guest blogging, or forum participation, the goal is to provide value to your audience and industry.

• Off-page SEO focuses on building your site’s authority through external signals.
• These actions build trust in your brand and attract potential customers.
• Let’s be honest, as a large company with a massive digital marketing budget it’s tempting to think that smaller brands simply don’t have the horsepower to beat you in the search results.
• Off-page SEO includes actions outside your website that affect search rankings & online visibility.

Ideally, versions that are even better than what your rivals are publishing. Sending out a press release can directly lead to brand mentions and backlinks. For example, our search engine results study has accumulated 72.9K backlinks from 5.6K different domains so far. Off-page SEO includes activities done off of a website in an effort to increase the site’s search rankings.

Xây dựng liên kết tự nhiên (Natural Links)

If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. E-E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and Experience. This concept is a cornerstone of Google’s guidelines, emphasizing the importance of content quality and the credibility of content creators. How often should I post content is a common question most website owners ask. Brand mentions can link to the brand’s website but don’t have to be, and are another part of off-page SEO.

The easiest way to find unlinked brand mentions is with the Brand Monitoring app. The more backlinks a page or domain has, the more authoritative it may seem to Google. Especially if those backlinks come from domains that are authoritative themselves. Keep content concise and visually appealing while maintaining a clear message that resonates with your target audience. Use video SEO strategies to encourage interaction by adding calls to action, responding to comments, and leveraging platform-specific features like hashtags or subtitles. Navigate to the Search Atlas Link Gap Analysis Tool, which identifies the backlink gap between your website and competitors.

Use External (Outbound) Links

Target related but non-competing niches to find new audiences and backlink opportunities. Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource. Request customers or clients to link to your website by providing a testimonial or featuring your products or services. By participating in events, you can get your brand out there alongside the industry leaders, and improve both your off-page SEO and overall brand reputation. You can optimize your local SEO by claiming your listing on Google My Business and adding your location to Google Maps.